In this post, we’ll discuss some of most interesting facts about SEO out there. In some cases you’ll find a myth busted, in others, you’ll just find it useful to know. The wonderful world of SEO keeps all its servers humble, indeed!
Did you know that duplicate content is not penalized by Google?
Boom. Mind was blown. Apparently, duplicate content will get a lower ranking, but will not be penalized. Instead, Google will penalize copied content. If you decide to copy and paste content from one site onto yours, that there is a yellow card for you, sir!
Did you know that Google owns 80.6% of the search engine market share?
That one kinda makes sense, right? Can’t say we did not expect it. Have a look here if you don’t believe us.
Did you know that a video on your landing page will better your chances of being ranked on the first SERP of Google?
Not surprising, but still interesting. The video is fast taking the place of shared images in the digital realm. On every platform and social channel, streams are fully loaded with videos. And it makes sense, users are easily engaged and will stay longer if you have an original video slap bam in the middle of your landing page.
Did you know that users would much rather click on organic search results than on adverts?
According to a study by Search Engine Journal, 79% of web users claim that they only click on natural results whereas 80% of users claim that they avoid paid adverts on SERPs.
And there you have it. In a nutshell, Google is the king of search engine results pages, you are allowed to have duplicate content (just don’t expect a high ranking), videos will get you higher rankings and users, who we build websites for, avoid adverts. Do you have a fun fact that you would like to share with us? Perhaps you know something we don’t – feel free to share in the comment section below!