So you’re a newbie, and you don’t understand the first thing about SEO, let alone what it is and what it stands for. Learning the ropes is quite simple once you are able to wrap your head around some of the basics. But it is also crucial to get things done right. In this post, we look at reasons why you should consider hiring a professional to take care of your SEO needs.
1. Doing it Right is Time-Consuming
Even if you are willing to learn, you probably have more than enough on your plate that needs your immediate and undivided attention. Hiring an SEO expert will free up some time, and also ensure that your website is performing the way it should.
2. Keeping up-to-date With Industry Changes is a Full-Time Job
Employing a dedicated SEO expert means your SEO efforts will always be one step ahead and on par with all the latest changes in algorithms.
3. Your Site is Pretty, But Not Generating Leads or Conversions
Hiring a professional to deal with this issue, means it will be dealt with in a timely and effective manner. Someone who is dedicated to improving your SEO will see to it that your SEO practices are in place and will measure their efforts continuously to ensure no lead slips away.
4. You Don’t Have The Know-How and Neither Does Your Team
If knowledge is a problem, you should definitely get someone who specializes in SEO in to help out. Neither you nor members of your team will have the time to educate themselves and apply the principles correctly in a short period of time.
5. Your Current Site is Not Featured in SERPs
If you’ve got a site, it’s looking good, working and so on, but is just simply not being ranking at all or ranking very poorly, you should hire a professional. An SEO expert will know exactly where to look to find the problem, conduct a proper site audit, and fix it. They will also be able to ensure that your site stays relevant and in line with all the changes to algorithms.
If you are not convinced and would like to give it a shot, there are plenty of handy resources available on the internet. We would however highly suggest you hire someone with the skills and knowledge as this can be a full-time affair.
In this post, we’ll discuss some of most interesting facts about SEO out there. In some cases you’ll find a myth busted, in others, you’ll just find it useful to know. The wonderful world of SEO keeps all its servers humble, indeed!
Did you know that duplicate content is not penalized by Google?
Boom. Mind was blown. Apparently, duplicate content will get a lower ranking, but will not be penalized. Instead, Google will penalize copied content. If you decide to copy and paste content from one site onto yours, that there is a yellow card for you, sir!
Did you know that Google owns 80.6% of the search engine market share?
That one kinda makes sense, right? Can’t say we did not expect it. Have a look here if you don’t believe us.
Did you know that a video on your landing page will better your chances of being ranked on the first SERP of Google?
Not surprising, but still interesting. The video is fast taking the place of shared images in the digital realm. On every platform and social channel, streams are fully loaded with videos. And it makes sense, users are easily engaged and will stay longer if you have an original video slap bam in the middle of your landing page.
Did you know that users would much rather click on organic search results than on adverts?
According to a study by Search Engine Journal, 79% of web users claim that they only click on natural results whereas 80% of users claim that they avoid paid adverts on SERPs.
And there you have it. In a nutshell, Google is the king of search engine results pages, you are allowed to have duplicate content (just don’t expect a high ranking), videos will get you higher rankings and users, who we build websites for, avoid adverts. Do you have a fun fact that you would like to share with us? Perhaps you know something we don’t – feel free to share in the comment section below!
Getting a higher Google or SERP ranking is difficult, right? Especially if you have no idea where to begin! Don’t you worry, no need to fret! We’ll guide you through 5 very simple-to-follow tips that you’ll be able to implement straight away and get your website working for you!
#1 Keywords Crow King
No, we don’t mean stuff everything with a random keyword. Choose a relevant keyword and stick to it. Use it in your headers, in your content and your url’s. Remember, it should still read naturally and not sound as if you intend to put a keyword in after every second word. Keep it natural but use it wisely.
#2 Create High-Quality Content
If you are not a writer, hire one. But the importance of publishing content that is unique and useful will get you everywhere. Keep it natural and remember to use some of your keywords here and there and you should be good to go. We can’t stress the importance of quality over quantity enough.
#3 Have a Look at The Competition
A little bit of research can go a long way. And you won’t be all alone, there are plenty of handy tools you can use to see what is working in your specific industry and what won’t perform as good.
#4 Use Internal AND External Linking
That’s right, the one is as important as the other. Be sure to have internal links on your site that guide users to other pages within your site, but also link to other sites with similar content that would be relevant to your field and industry.
#5 Indexing Plays a Role Too
SERPS need to be able to pick your site up. Those little bugs that crawl, I’m pretty sure you’ve heard of them. If they can’t crawl your site, it won’t be indexed, and it is very unlikely for your site to be ranked on a SERP at all.
We hope these easy tips will help you along your journey on finding ways to improve your ranking and overall visibility of your site. Remember to keep your site natural and easy to use, with speedy loading times, and you should be fine!