So you’re a newbie, and you don’t understand the first thing about SEO, let alone what it is and what it stands for. Learning the ropes is quite simple once you are able to wrap your head around some of the basics. But it is also crucial to get things done right. In this post, we look at reasons why you should consider hiring a professional to take care of your SEO needs.
1. Doing it Right is Time-Consuming
Even if you are willing to learn, you probably have more than enough on your plate that needs your immediate and undivided attention. Hiring an SEO expert will free up some time, and also ensure that your website is performing the way it should.
2. Keeping up-to-date With Industry Changes is a Full-Time Job
Employing a dedicated SEO expert means your SEO efforts will always be one step ahead and on par with all the latest changes in algorithms.
3. Your Site is Pretty, But Not Generating Leads or Conversions
Hiring a professional to deal with this issue, means it will be dealt with in a timely and effective manner. Someone who is dedicated to improving your SEO will see to it that your SEO practices are in place and will measure their efforts continuously to ensure no lead slips away.
4. You Don’t Have The Know-How and Neither Does Your Team
If knowledge is a problem, you should definitely get someone who specializes in SEO in to help out. Neither you nor members of your team will have the time to educate themselves and apply the principles correctly in a short period of time.
5. Your Current Site is Not Featured in SERPs
If you’ve got a site, it’s looking good, working and so on, but is just simply not being ranking at all or ranking very poorly, you should hire a professional. An SEO expert will know exactly where to look to find the problem, conduct a proper site audit, and fix it. They will also be able to ensure that your site stays relevant and in line with all the changes to algorithms.
If you are not convinced and would like to give it a shot, there are plenty of handy resources available on the internet. We would however highly suggest you hire someone with the skills and knowledge as this can be a full-time affair.