5 Reasons Why you Should Leave it to the Pro’s of SEO

5 Reasons Why you Should Leave it to the Pro’s of SEO

So you’re a newbie, and you don’t understand the first thing about SEO, let alone what it is and what it stands for. Learning the ropes is quite simple once you are able to wrap your head around some of the basics. But it is also crucial to get things done right. In this post, we look at reasons why you should consider hiring a professional to take care of your SEO needs.

 

1. Doing it Right is Time-Consuming

Even if you are willing to learn, you probably have more than enough on your plate that needs your immediate and undivided attention. Hiring an SEO expert will free up some time, and also ensure that your website is performing the way it should.

 

2. Keeping up-to-date With Industry Changes is a Full-Time Job

Employing a dedicated SEO expert means your SEO efforts will always be one step ahead and on par with all the latest changes in algorithms.

 

3. Your Site is Pretty, But Not Generating Leads or Conversions

Hiring a professional to deal with this issue, means it will be dealt with in a timely and effective manner. Someone who is dedicated to improving your SEO will see to it that your SEO practices are in place and will measure their efforts continuously to ensure no lead slips away.

 

4. You Don’t Have The Know-How and Neither Does Your Team

If knowledge is a problem, you should definitely get someone who specializes in SEO in to help out. Neither you nor members of your team will have the time to educate themselves and apply the principles correctly in a short period of time.

 

5. Your Current Site is Not Featured in SERPs

If you’ve got a site, it’s looking good, working and so on, but is just simply not being ranking at all or ranking very poorly, you should hire a professional. An SEO expert will know exactly where to look to find the problem, conduct a proper site audit, and fix it. They will also be able to ensure that your site stays relevant and in line with all the changes to algorithms.

If you are not convinced and would like to give it a shot, there are plenty of handy resources available on the internet. We would however highly suggest you hire someone with the skills and knowledge as this can be a full-time affair.

4 Interesting Facts About SEO You Probably Did Not Know

4 Interesting Facts About SEO You Probably Did Not Know

In this post, we’ll discuss some of most interesting facts about SEO out there. In some cases you’ll find a myth busted, in others, you’ll just find it useful to know. The wonderful world of SEO keeps all its servers humble, indeed!

 

Did you know that duplicate content is not penalized by Google?
Boom. Mind was blown. Apparently, duplicate content will get a lower ranking, but will not be penalized. Instead, Google will penalize copied content. If you decide to copy and paste content from one site onto yours, that there is a yellow card for you, sir!

 

Did you know that Google owns 80.6% of the search engine market share?
That one kinda makes sense, right? Can’t say we did not expect it. Have a look here if you don’t believe us.

 

Did you know that a video on your landing page will better your chances of being ranked on the first SERP of Google?
Not surprising, but still interesting. The video is fast taking the place of shared images in the digital realm. On every platform and social channel, streams are fully loaded with videos. And it makes sense, users are easily engaged and will stay longer if you have an original video slap bam in the middle of your landing page.

 

Did you know that users would much rather click on organic search results than on adverts?
According to a study by Search Engine Journal,  79% of web users claim that they only click on natural results whereas 80% of users claim that they avoid paid adverts on SERPs.

And there you have it. In a nutshell, Google is the king of search engine results pages, you are allowed to have duplicate content (just don’t expect a high ranking), videos will get you higher rankings and users, who we build websites for, avoid adverts. Do you have a fun fact that you would like to share with us? Perhaps you know something we don’t – feel free to share in the comment section below!

 

Infographic by: visual.ly